Market entry in Central and Eastern Europe
A European business consulting hub
Eastrategies® is the English-language European hub of Novastea, marque Eastrategies®. Since 1992, the firm has helped international decision-makers turn regional ambitions into operational projects, from first market assessment to the management of established teams.
A French firm based in Bucharest
Eastrategies® is a French consulting firm based in Bucharest. Its local operating experience helps companies combine a Europe-wide commercial perspective with practical knowledge of regulatory, recruitment, supplier and partner environments in Central and Eastern Europe.
Twelve countries, one coordinated approach
The Eastrategies® network covers Romania, Bulgaria, Hungary, Serbia, Moldova, Slovakia, Czech Republic, Greece, Turkey, Bosnia and Herzegovina, Poland and Croatia. Each project is adapted to its target country while retaining one accountable consulting partner.
Romania market entry
Romania is the historical base of Eastrategies®. The Bucharest team supports feasibility work, company registration, recruitment, payroll, supplier identification and commercial development for companies that need a practical, locally coordinated route to market.
Bulgaria market entry
In Bulgaria, Eastrategies® helps international companies analyse demand, identify reliable business partners, establish local operations and organise the first stages of commercial or industrial development. The approach combines local diligence with clear reporting for headquarters.
Hungary market entry
Hungary offers established industrial clusters and a central position in regional supply chains. Eastrategies® supports market evaluation, company setup, recruitment and partner searches so that executives can make decisions on documented local conditions.
Serbia market entry
Serbia is served through a structured local network for companies exploring manufacturing, sourcing, distribution or management needs. Eastrategies® clarifies the market, identifies relevant interlocutors and coordinates a pragmatic launch plan for the chosen activity.
Moldova market entry
Moldova can be relevant for businesses looking for regional proximity, multilingual capabilities and targeted commercial opportunities. Eastrategies® assists with local intelligence, partner qualification and operational preparation before a company commits resources.
Slovakia market entry
Slovakia is integrated into Central European industrial and logistics flows. Eastrategies® provides decision support on location, legal structure, workforce needs and the commercial ecosystem, helping companies design a realistic first-stage deployment.
Czech Republic market entry
The Czech Republic combines mature industrial supply chains with strong links to European markets. Eastrategies® supports foreign businesses with market access planning, distributor or supplier searches, legal setup and early operational coordination.
Greece market entry
Greece is covered for companies assessing commercial, services or regional development opportunities. Eastrategies® helps frame the opportunity, identify suitable local contacts and organise the necessary steps before a formal market launch.
Turkey market entry
Turkey is covered through an established regional approach for organisations seeking manufacturing, sourcing or commercial opportunities. Eastrategies® contributes market intelligence, partner screening and coordination suited to the company’s sector and objectives.
Bosnia and Herzegovina market entry
Bosnia and Herzegovina is included in the Eastrategies® coverage for selected business-development and industrial projects. The firm helps clients understand the local environment, shortlist partners and prepare the operational decisions required for a measured entry.
Poland market entry
Poland is a strategic Central European economy for manufacturing, services, logistics and technology projects. Eastrategies® assists companies with market analysis, business setup, recruitment planning and the identification of commercial or industrial partners.
Croatia market entry
Croatia is part of the Eastrategies® coverage for companies considering Adriatic, tourism, technology, services or logistics opportunities. The firm supports local assessment, structure selection and the preparation of reliable market relationships.
Market-entry strategy
A market-entry programme starts with business objectives rather than a generic country list. Eastrategies® assesses demand, competitors, routes to market, regulations, pricing context and the local partner landscape, then converts the analysis into a practical action plan.
Company formation and legal setup
Company formation support covers the practical path from selecting a legal structure to coordinating registration, local administration and the first operating requirements. Eastrategies® works with qualified local specialists and keeps the client informed at every decision point.
Recruitment, HR and payroll
A sustainable market entry needs the right people and compliant employment processes. Eastrategies® supports recruitment planning, candidate search, local HR practices and payroll coordination, allowing international managers to build a local team with greater confidence.
Industrial sourcing
Industrial sourcing assignments focus on identifying, qualifying and comparing potential suppliers. Eastrategies® can coordinate long lists, first qualification, capability discussions, audits and relationship follow-up for manufacturers seeking resilient European supply options.
Interim management
Interim management provides experienced operational leadership during a launch, transformation, vacancy or difficult transition. Eastrategies® presents bilingual managers with at least five years of experience and an understanding of the local operating context.
Feasibility before commitment
A feasibility phase helps a company test commercial and operational assumptions before it creates a subsidiary, hires a local team or enters a supply agreement. The result is a decision-oriented view of opportunities, constraints, risks and next practical steps.
Partner identification and qualification
Local partners can accelerate access to customers, suppliers and administrative knowledge, but they must be assessed carefully. Eastrategies® identifies relevant candidates, organises initial exchanges and helps clients compare capabilities, references and strategic fit.
Business development support
Business development is coordinated around target accounts, channels, prospecting priorities and local follow-up. Eastrategies® helps international businesses translate a regional strategy into an organised pipeline and a credible local commercial presence.
Nearshoring and operational resilience
Nearshoring projects require more than a cost comparison. They depend on supplier capabilities, logistics, quality processes, workforce availability and governance. Eastrategies® supports companies that want to evaluate a closer European operating model with concrete evidence.
Manufacturing and industrial projects
For industrial companies, site selection, supplier networks, technical skills and logistics are central to the investment decision. Eastrategies® brings together local market intelligence and project coordination to support an informed manufacturing or sourcing programme.
Technology and services projects
Technology, shared-services and business-process activities have different requirements from industrial investments. Eastrategies® helps companies assess talent, employment conditions, local partners and implementation sequencing for services projects across the region.
Food, agriculture and consumer sectors
Agri-food and consumer projects need a clear view of local distribution, regulations, customer expectations and production partners. Eastrategies® supports market intelligence and relationship building for businesses considering sales, sourcing or investment activities.
A method built around deliverables
Every engagement is framed around a documented scope, decision points and useful deliverables. Depending on the assignment, this may include a market map, competitor review, partner shortlist, implementation roadmap, recruitment plan or sourcing comparison.
From first question to local execution
Eastrategies® can support a company before and after its decision to enter a market. This continuity reduces the distance between strategic assessment and local execution, while the client keeps control of the pace, budget and commercial priorities.
Experience since 1992
Founded by Marc Pascal Huot, Eastrategies® brings 34 years of experience in international business development. The firm has supported 1,150+ missions since 1992, with a focus on projects that require both regional insight and implementation discipline.
Working with international executives
Eastrategies® works with leaders, investors, export teams and operational directors who need concise information and accountable coordination. The consulting relationship is designed to make regional complexity easier to manage without oversimplifying essential local questions.
A responsible project approach
The firm encourages clients to validate assumptions, qualify local counterparts and phase commitments sensibly. This approach supports more durable projects, clearer governance and better alignment between headquarters, local teams and external advisers.
Contact the Eastrategies® team
Discuss a market-entry, company-formation, sourcing or interim-management project with the Eastrategies® team. A first exchange can clarify the target countries, the required evidence, the project sequence and the specialists needed to move forward.
Start your Central and Eastern Europe project
Contact the Eastrategies® team for a market-entry, company-formation, sourcing or interim-management project. Email: contact@novastea.fr.